Yes, it does say "Gently SHAKE my hips Before placing bottle to your lips"
Showing posts with label design. Show all posts
Showing posts with label design. Show all posts
Friday, February 22, 2008
Marketing Design Does It Again (Or, There's a Sucker Born Every Day and One's Me)
I still have so many commercial jingles memorized and associate real songs with the commercials they were used in (America the Beautiful= America's Best Eye Glasses, Elvis song= doodle bear, etc.) A friend said, you are exactly who these commercials are targeted too...very impressionable. Well, I mentioned how packaging really gets me, here's a fizzy fruit juice I just had to get after seeing the bottle, Fizzy Lizzy: Fruit Fizz with Body:
Yes, it does say "Gently SHAKE my hips Before placing bottle to your lips"
Yes, it does say "Gently SHAKE my hips Before placing bottle to your lips"
Thursday, December 13, 2007
Marketing Design
Since I've began my foray into the graphic design world (i.e. trying to improve my web design skills, doing some copy writing, trying to teach myself photoshop and freehand, etc.), I have started noticing design everywhere. Sometimes commercial design simply astounds me.
Take Wrigley's 5 Gum for instance. I, too, fell prey to the clever packaging. It's about the size of a carton of cigarettes, and done in black with a different brilliant color for each flavor. Here is my flavor choice, cobalt.
Since anyone can get free condoms at any Planned Parenthood and various other locations, I guess the condom industry has had to step up to the marketing design plate. Meet ONE, the condom that comes in a shiny tin (aka sleek metal case with a plastic hinged back for easy dispensing!)
Even the individually wrapped condoms have a design--a graphic illustration, along with a witty sound byte...See samples HERE
And look-- you too can design a condom! (AKA be the "Rembrandt of Rubber, the Leonardo of Latex, the Picasso of Prophylactics")
What WILL they think of next?
Why, clever instructions that are still informative of course!
Methods's airfreshner (aka pluggable aroma pill) maintains a witty sense of humour whilst instructing users in its preparation (italics are mine added to the parts i found particularly apropos):
1. Holding fragrance bottle upright, remove cap. Do not remove wick. It's pretty important.
2. Keeping fragrance bottle upright, insert into bottom of aroma pill.
3. Rotate bottle clockwise until tight. You know, righty-tighty.
Rotate plug of aroma pill to accomodate vertical or horizontal wall outlet. Insert aroma pill into wall outlet with glass bottle pointing down. Do not turn sideways or else fragrance oil will spill. Gravity is mean like that.
Take Wrigley's 5 Gum for instance. I, too, fell prey to the clever packaging. It's about the size of a carton of cigarettes, and done in black with a different brilliant color for each flavor. Here is my flavor choice, cobalt.
Since anyone can get free condoms at any Planned Parenthood and various other locations, I guess the condom industry has had to step up to the marketing design plate. Meet ONE, the condom that comes in a shiny tin (aka sleek metal case with a plastic hinged back for easy dispensing!)
Even the individually wrapped condoms have a design--a graphic illustration, along with a witty sound byte...See samples HERE
And look-- you too can design a condom! (AKA be the "Rembrandt of Rubber, the Leonardo of Latex, the Picasso of Prophylactics")
What WILL they think of next?
Why, clever instructions that are still informative of course!
Methods's airfreshner (aka pluggable aroma pill) maintains a witty sense of humour whilst instructing users in its preparation (italics are mine added to the parts i found particularly apropos):
1. Holding fragrance bottle upright, remove cap. Do not remove wick. It's pretty important.
2. Keeping fragrance bottle upright, insert into bottom of aroma pill.
3. Rotate bottle clockwise until tight. You know, righty-tighty.
Rotate plug of aroma pill to accomodate vertical or horizontal wall outlet. Insert aroma pill into wall outlet with glass bottle pointing down. Do not turn sideways or else fragrance oil will spill. Gravity is mean like that.
Subscribe to:
Posts (Atom)
