Thursday, December 13, 2007

Marketing Design

Since I've began my foray into the graphic design world (i.e. trying to improve my web design skills, doing some copy writing, trying to teach myself photoshop and freehand, etc.), I have started noticing design everywhere. Sometimes commercial design simply astounds me.

Take Wrigley's 5 Gum for instance. I, too, fell prey to the clever packaging. It's about the size of a carton of cigarettes, and done in black with a different brilliant color for each flavor. Here is my flavor choice, cobalt.

Since anyone can get free condoms at any Planned Parenthood and various other locations, I guess the condom industry has had to step up to the marketing design plate. Meet ONE, the condom that comes in a shiny tin (aka sleek metal case with a plastic hinged back for easy dispensing!)
Even the individually wrapped condoms have a design--a graphic illustration, along with a witty sound byte...See samples HERE

And look-- you too can design a condom! (AKA be the "Rembrandt of Rubber, the Leonardo of Latex, the Picasso of Prophylactics")

What WILL they think of next?

Why, clever instructions that are still informative of course!

Methods's airfreshner (aka pluggable aroma pill) maintains a witty sense of humour whilst instructing users in its preparation (italics are mine added to the parts i found particularly apropos):
1. Holding fragrance bottle upright, remove cap. Do not remove wick. It's pretty important.
2. Keeping fragrance bottle upright, insert into bottom of aroma pill.
3. Rotate bottle clockwise until tight. You know, righty-tighty.
Rotate plug of aroma pill to accomodate vertical or horizontal wall outlet. Insert aroma pill into wall outlet with glass bottle pointing down. Do not turn sideways or else fragrance oil will spill. Gravity is mean like that.


Kate said...

i'm a sucker for things like this too, and bought a pack of that wrigley's gum myself, despite the fact that it costs twice as much as any other pack of gum. the box does not hold up against the rigorous rifling through my purse that often occurs as well as a normal, functional box of trident does, though.

Crystalee said...

wow what will they think of next?

Sarah said...

yes, my pack of 5 gum did not do so well in my book bag, either. the carton got wrinkled, torn, and faded, what's up wit dat?